Media Centre

 

Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, invites families and children to celebrate the traditional annual event of Hag El Laila on May 21, 2016. The festivities will see entertainers dressed in elaborate traditional costumes and carrying UAE flags, greet mall visitors while sweet treats, commonly distributed on the occasion, will be offered to everyone. 

“It is important for us to honour and pay tribute to our ancient traditions and Hag El Laila is an especially precious occasion as we look towards Ramadan. It is ideal opportunity for people, young and old, to learn more about our customs while enjoying local sweet treats. We look forward to welcoming families to this exciting and colourful celebration, as we create more great moments at our malls in the region,” said Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for Majid Al Futtaim. 

City Centre Mirdif will host traditional entertainment where a number of girls with a colourful trolley offer exciting gifts to all, in honour of Hag Al Laila. Starting at a Majlis-themed seating area in the mall, these children will roam the mall distributing the exciting giveaways accompanied by traditional music to mark the event. Other Majid Al Futtaim malls in Dubai will similarly offer complimentary gifts at their Customer Service desks. 

At City Centres Ajman, Fujairah and Sharjah, My City Centre Nasseriya and the Matajer malls in the Northern Emirates young dancers will wander the malls during evening time, handing out goodie bags full of mouth-watering and traditional treats. Similarly to the malls in Dubai, traditional music will accompany the evening activities in City Centre Sharjah. 

Hag El Laila is an annual occasion in the middle of Sha’ban, the eighth month in the Islamic Hijri Calendar. In ancient traditions, people prepared for the arrival of Ramadan two weeks in advance during mid-Shaban.